Let’s face it, when it comes to luxury watches, the first name that comes to mind is rolex replica. Founded in 1905, this Swiss brand has somewhat revolutionized the industry with innovations such as the perpetual movement and the waterproofness of the famous Oyster case. Models such as the Submariner and the Daytona? They have been objects of desire for more than half a century.

The precision certified as a Superlative Chronometer and the use of cutting-edge materials, such as 904L steel now Oystersteel and Cerachrom, demonstrate Rolex’s commitment to relentless improvement. Whether it’s an auction at Phillips or the launch of a new model at Watches and Wonders, it seems that Rolex continues to dominate the market for high-end watches.

History of the Rolex brand

If you think about it, the saga of the brand is truly fascinating. It all began in 1905 in London, when Hans Wilsdorf, a visionary of just twenty-four years old, founded a company specializing in the distribution of watches. His ambition? To create precise and elegant wristwatches, at a time when pocket watches were still the norm. It was certainly no easy feat.

In 1910, Rolex obtained the first Swiss Certificate of Chronometric Precision for a wristwatch issued by the Official Observatory of Bienne. This success laid the foundation for the reputation for precision that Rolex still holds today.

The turning point came in 1926 with the Oyster, the world’s first waterproof watch. Imagine the innovation for the time! This revolutionary creation was put to the test in 1927, when the swimmer Mercedes Gleitze crossed the English Channel wearing a Rolex Oyster. A true stroke of genius to demonstrate the reliability of the watch: probably the first testimonial from a watch manufacturer.